Dear Nicheworker,

In my book Nichework Marketing I recommend having a blog.

There are many advantages to blogs that traditional web sites don’t have.

BUT sometimes we don’t want a blog…

Or at least we don’t want our web site to LOOK like a blog.

Let’s review some of the reasons why I recommend blogs:

• Easy to Set Up
• Simple to Maintain
• Usually Free
• Can Run Sophisticated Web Sites
• Are Easy To Promote
• Blogs Include RSS Feeds So Your Visitors Can Subscribe To Your Blog
• Most Blogs Also Include Links For Your Visitors To Share Your Blog Posts On Facebook, Twitter, Etc

I know some of you might have a knee jerk reaction to the word “blog”. You may think of a blog is a personal diary or an entertainment news site…. but you can use WordPress to create traditional web sites.

Take a look at this new site of mine:

The Custom Greeting Card Guy

This site is a traditional web site, right?  It has content about my business and a call to action to get people to opt in and request a trial of my service.

This web site is actually powered by WordPress, the popular blogging software!

BTW this site ranks well in Google for several key word phrases.

In my Nichework Marketing webinars I’ll be revealing more about how you can do the same… and why this is so powerful
to your online marketing….

I am hosting a free Nichework Marketing webinar tomorrow Wednesday August 10th. To register for the webinar visit:

http://www.nicheworkmarketing.com/webinar.php

I hope you can join me tomorrow!

- Ben Fitts

A few days ago I wrote about setting up your niche network marketing web site and I suggested that you setup a blog.

You might be wondering, why a blog?  Why not a regular web site?

Today I’m going to go into more detail on why blogs are superior.

1. Blogs are easy to run
2. Blogs are popular
3. Blogs are easier to get subscribers than a regular web site
4. Blogs require less specialized knowledge or skills
5. Blogs are free and almost every paid web host has easy one click blog software

1. Blogs are easy to run. Blogging software has built into it a mechanism for creating and publishing web pages. They make it very easy for you to create new web pages. If you were cutting and pasting in content from an article site like ezinearticles.com it would literally take you two minutes a day to post articles. It’s as simple as cut and paste.

2. Blogs are extremely popular and a millions of people are avid blog readers. Not only are they avid blog readers but they actively look for new blogs. In addition there are dozens of web sites that are designed to help you get new subscribers and readers for your blogs.

3. Blogs are easier to get subscribers because they have built in mechanisms for people to subscribe to your blog. All blogs come with an rss feed which allows people to be notified when you update your blog. They don’t even have to visit your blog, the updates are downloaded automatically.

4. I alluded to this in item #1 but Blogs don’t require a lot of specialized skills. Most blogs allow you to create and edit blog posts without knowing HTML or FTP or any of this technical stuff. The interface for writing messages looks very familiar as they use the same type of icons as Microsoft Word or other familiar programs. As I said in #1 this is also why it is so easy to setup a blog because you can get your blog up and running without having to take a training course or learn techy stuff.

5. Blogs are free! You can get a free Google Blogger Blog or a free WordPress blog. Even if you have your own web site you can use WordPress. Most web hosts offer a cpanel for managing your web site, email addresses, etc. The cpanel usually has a simple one click install of WordPress built in. You just tell it the name of your site, your requested username/password and wha-la you have WordPress up and running!

I’ll go into more depth in the future but I hope this explains some of the basics of why blogs are so powerful and are in many cases superior to your old fashioned web site. At the very least blogs are usually easier for novices to get up and running. They don’t required specialized skills and there are a ton of great resources out there to help you get your blog going.

- Ben Fitts

Many of you are probably reading on niche network marketing, and wondering…

What next?

To be really successful at this you’re going to want to setup a small web site focused on your new niche.

You will want to begin by picking up a good domain name using your keywords.

Personally I recommend Hostgator for a web hosting company. The reason is simple. They provide excellent service at a very low price. They also have an easy to use interface for your web sites.

One thing I HIGHLY recommend to anyone is a WordPress blog. I’ll be going into more details on this soon. The idea with a WordPress blog is that using WordPress’s cPanel web hosting you can have a blog setup in about 3 minutes. It’s very easy to do. You don’t need to know HTML or FTP or any of that stuff.

With a blog you have a platform built in that allows you to post articles. Even if you don’t write the articles yourself you can reprint articles from EzineArticles.com and GoArticles.com.

WordPress is generally considered the best blogging platform and is the one I run all my blogs on. You can start off with the basics and as you learn more about it you can use plugins to extend your blog and add lots of new features.

In my upcoming training series at Nichework Marketing I’ll go into more detail on how to set it up. I think you’ll be pleasantly surprised at how easy it is.  I’ll even show videos to show you step by step what to click on and what to do.

Disagree with me? Let me hear why by leaving a comment!

- Ben Fitts