A few days ago I wrote about setting up your niche network marketing web site and I suggested that you setup a blog.

You might be wondering, why a blog?  Why not a regular web site?

Today I’m going to go into more detail on why blogs are superior.

1. Blogs are easy to run
2. Blogs are popular
3. Blogs are easier to get subscribers than a regular web site
4. Blogs require less specialized knowledge or skills
5. Blogs are free and almost every paid web host has easy one click blog software

1. Blogs are easy to run. Blogging software has built into it a mechanism for creating and publishing web pages. They make it very easy for you to create new web pages. If you were cutting and pasting in content from an article site like ezinearticles.com it would literally take you two minutes a day to post articles. It’s as simple as cut and paste.

2. Blogs are extremely popular and a millions of people are avid blog readers. Not only are they avid blog readers but they actively look for new blogs. In addition there are dozens of web sites that are designed to help you get new subscribers and readers for your blogs.

3. Blogs are easier to get subscribers because they have built in mechanisms for people to subscribe to your blog. All blogs come with an rss feed which allows people to be notified when you update your blog. They don’t even have to visit your blog, the updates are downloaded automatically.

4. I alluded to this in item #1 but Blogs don’t require a lot of specialized skills. Most blogs allow you to create and edit blog posts without knowing HTML or FTP or any of this technical stuff. The interface for writing messages looks very familiar as they use the same type of icons as Microsoft Word or other familiar programs. As I said in #1 this is also why it is so easy to setup a blog because you can get your blog up and running without having to take a training course or learn techy stuff.

5. Blogs are free! You can get a free Google Blogger Blog or a free Wordpress blog. Even if you have your own web site you can use Wordpress. Most web hosts offer a cpanel for managing your web site, email addresses, etc. The cpanel usually has a simple one click install of Wordpress built in. You just tell it the name of your site, your requested username/password and wha-la you have Wordpress up and running!

I’ll go into more depth in the future but I hope this explains some of the basics of why blogs are so powerful and are in many cases superior to your old fashioned web site. At the very least blogs are usually easier for novices to get up and running. They don’t required specialized skills and there are a ton of great resources out there to help you get your blog going.

- Ben Fitts