Posts Tagged ‘find your niche’

Why should you target a Niche when marketing online?

Saturday, July 9th, 2011

Why should you target a niche whem marketing online?

Here are a few facts about why marketing a niche is so effective:

  •  FACT: You’re competing against less people. Therefore you are more likely to dominate.
  • FACT: Your prospects haven’t been exposed to all the internet marketing tricks. This means you’re able to convert more sales.
  • FACT: You can position yourself as an expert.  This allows Google to build trust in you and they will give you better search engine rankings.
  • FACT: You’re also able to build trust with your prospects which means they are more likely to buy from you.
  • FACT: Finally and most importantly, you’re able to attract people who want to purchase from you or join your network marketing team. They seek you out; you don’t have to go chase them!

The opposite is true if you don’t target a niche.

If you don’t target a niche you’re competing against every other distributor in your network marketing company.

How many people are in your company?  How many distributors are you competing against? 100,000? 1,000,000? more?

If you don’t target a niche you’re competing against every other distributor in competing network marketing companies!

Let’s say you are in an Acai juice company.  How many other Acai juice companies are out there?  Let’s say there are only 5 companies out there… and we all know there are a lot more than 5!  You’re not just competing with your company you’re competing with the other distributors in these 5 companies!

Even if your product is best and your pricing is best you still have to get the word out.   You have to compete against not just the 100,000 distributors in your company but the distributors in all the competing companies as well!

If you’d like to find out more about how to find your niche, how to target your niche, and how to dominate your niche then:

Download my free digital 72 page book: Nichework Marketing

You’ll learn why niche marketing is important especially in the eyes of the search engines.  You’ll also learn how I build niche marketing web sites. Finally I’ll give you over a hundred sample niche ideas!

Join us on Wednesday for a free webinar where I show you WHY and HOW to find your Niche.

This is going to be a free webinar series where I actually show you in detail why this is important… then we’re going to actually do niche research and pick a niche.  In later webinars we’ll even show you step by step how to build and marke niche web sites.

This isn’t just someone who built a network marketing organization once upon a time. We’re BUILDING now and showing you HOW you can copy us and do the same thing!

Join me on Wednesday for the first webinar icon smile Why should you target a Niche when marketing online?

You won’t want to miss this!

To your success,
- Ben Fitts

Find your Network Marketing Niche

Wednesday, July 6th, 2011

meeting 150x150 Find your Network Marketing NicheDear Network Marketer,

Do you want to find your network marketing niche?

Next week I’m going to start a series of free webinars to help you learn how to find your network marketing niche.

Wednesday July 13th at 1 PM Eastern (New York City time)

I’ll show you:

  • WHY you want to find your niche
  • HOW to find your niche
  • TOOLS I use to do my research
  • EXAMPLES you can use to start your own niche

These first few webinars will be totally free. All I ask is that you register to download my free ebook Nichework Marketing.

These webinars are free because I’m developing the content and will be asking for your help and feedback. I’m also testing some new webinar conference software. There may be some glitches so you can take advantage of that by getting access to these webinars for free icon smile Find your Network Marketing Niche

On Wednesday July 13th at 1 PM Eastern (New York City time) I’ll be hosting the first live webinar.  We’ll be doing live research and training on how to find your network marketing niche.

Get the full schedule of Nichework Marketing webinars here.

See you next week!

- Ben Fitts

Finding your Niche: Xango Example

Wednesday, March 12th, 2008

Let’s talk a little bit more about finding your network marketing Niche.

In the audio clip from my interview with John Milton Fogg I talk about fibromyalgia and how someone can build a niche on that topic.

Keep in mind I don’t even do nutritionals I’m just using this as an example because there are a lot of nutritional MLM companies out there.

xango Finding your Niche: Xango ExampleThis time let’s talk about Xango. Xango is a hugely popular company. I don’t even know what all they do but I know their main thing is their juice drink.

You don’t want to compete against all the other juice drinks and nutritionals, so here is how you can break it down into a little niche that you can dominate.

I hear from a Xango distributor who is also in my down line (another deal altogether nothing nutritional) that there is a theory that exists that Autism can be treated through nutrition. It’s called nutritional therapy. For example Google “autism nutrition therapy” or “autism nutritional therapy” and you’ll get a bunch of articles.

So what if you built a niche site totally around autism? You can find a ton of articles out there on the subject and you can find some articles on nutrition therapy. I went to ezinearticles.com and typed that in and found 104 articles there! These are people who have already written content and put it out there for you to use on your web site!

You can tie that into your Xango juice product. THEN once you begin to get some customers from this, you begin to build testimonials and add them to your web site.

I imagine ANY web site with 104 articles on autism is going to be considered an authority on the subject. If a bunch of those are on nutritional therapy… then you’re really setting yourself up as an expert on the subject.

Create a newsletter on the subject and get people to opt-in to your list. You can also put your Xango ads in every newsletter. Just something simple like “Autism Newsletter sponsored by Xango Juice a nutritional therapy for Autism”. You don’t have to be real aggressive. People will begin to build trust with you as an expert on the subject so even just a little advertisement here and there will attract people to you.

Do you begin to see the possibilities?

This is only ONE idea based on Xango and I don’t even know that product very well.

That’s how you find a niche and how you build content and position yourself as an expert so people will seek you out to join you.

I’m going to go into a lot more detail in the Nichework Marketing digital book and training program. In the book I list several examples from different MLM industries and for people in our training program we have a special area of our community where you can request help finding your niche.

- Ben Fitts