Nichework Marketing

Yesterday I wrote about how to find a network marketing Niche. In my example I used Xango juice as an example and how you might target autism nutritional therapy. (Nutritional therapy is the idea that some symptoms of autism can be lessened with dietary changes.)

Let’s go into a bit more detail on how this can help you attract prospects to you.

If you tried to compete on the general niche of “autism” there are over 17 million web pages which mention autism. That is a lot of competition.

However if you break it down there are only 343,000 web pages about autism treatment. YET autism treatment is one of the most popular searched for variations for “autism”.

Wow. I’m not in Xango and I’ve never done a nutrition company before but I KNOW I could take about 3-5 days and put together a great web site that has a bunch of content on autism treatment. In less than a week that site would be in Google and generating traffic for me.

If you look at it further. Go to Google and search for “autism treatment”. Make sure you use the quotation marks. That will show you that there are only 165,000 web pages that include that exact phrase on them. So if you load up your web site with some articles using that keyword phrase and get links to your site using that keyword phrase then you’ll quickly begin to rank for that term.

Maybe you aren’t great at it, but you still get on page 2 of Google. Could you handle 100 or 200 people a month visiting your web site as a result of Google?

Using Google’s keyword tool I see some more similar keywords to target:

autism therapy
treatment for autism
treatment of autism
autism treatment
cure autism
cure autism now
autism help
autism products
treatment for autism
autism books
autism video
autism diet
cure for autism
cure autism
articles on autism
autism articles

So you can see there are like a dozen easy to target keywords that you can target.

Nutrition Therapy didn’t come up on the list but I think that’s only because it is new research that is being done.

However many of these keywords not only tie into our overall idea “autism treatment” but some of them lead right into being able to talk about how some research has said that autism can be treated through diet. I’d bet if you had a little bit of information on that subject and someone searched for “autism diet” or “autism product” you’d probably convert a LOT of these people into prospects or customers.

Additionally because only 24,800 web pages are competing against on Google for a phrase like “autism diet” then you’ll be able to get ranked for that term really quickly. Most of those people probably aren’t “trying” to rank in the search engines for the word they probably just mention that phrase on their page.

Do you see how you can easily build a web site around a niche and dominate that niche?

Please feel free to click on the comments to the right and ask me questions. I’d be happy to go into more detail on the subject. (And make sure you check out the Nichework Marketing  book for more examples.)

- Ben Fitts