Finding your Niche: Xango Example

Let’s talk a little bit more about finding your network marketing Niche.

In the audio clip from my interview with John Milton Fogg I talk about fibromyalgia and how someone can build a niche on that topic.

Keep in mind I don’t even do nutritionals I’m just using this as an example because there are a lot of nutritional MLM companies out there.

xango Finding your Niche: Xango ExampleThis time let’s talk about Xango. Xango is a hugely popular company. I don’t even know what all they do but I know their main thing is their juice drink.

You don’t want to compete against all the other juice drinks and nutritionals, so here is how you can break it down into a little niche that you can dominate.

I hear from a Xango distributor who is also in my down line (another deal altogether nothing nutritional) that there is a theory that exists that Autism can be treated through nutrition. It’s called nutritional therapy. For example Google “autism nutrition therapy” or “autism nutritional therapy” and you’ll get a bunch of articles.

So what if you built a niche site totally around autism? You can find a ton of articles out there on the subject and you can find some articles on nutrition therapy. I went to ezinearticles.com and typed that in and found 104 articles there! These are people who have already written content and put it out there for you to use on your web site!

You can tie that into your Xango juice product. THEN once you begin to get some customers from this, you begin to build testimonials and add them to your web site.

I imagine ANY web site with 104 articles on autism is going to be considered an authority on the subject. If a bunch of those are on nutritional therapy… then you’re really setting yourself up as an expert on the subject.

Create a newsletter on the subject and get people to opt-in to your list. You can also put your Xango ads in every newsletter. Just something simple like “Autism Newsletter sponsored by Xango Juice a nutritional therapy for Autism”. You don’t have to be real aggressive. People will begin to build trust with you as an expert on the subject so even just a little advertisement here and there will attract people to you.

Do you begin to see the possibilities?

This is only ONE idea based on Xango and I don’t even know that product very well.

That’s how you find a niche and how you build content and position yourself as an expert so people will seek you out to join you.

I’m going to go into a lot more detail in the Nichework Marketing digital book and training program. In the book I list several examples from different MLM industries and for people in our training program we have a special area of our community where you can request help finding your niche.

- Ben Fitts

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One Response to “Finding your Niche: Xango Example”

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